Building partnership!

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Building partnership!
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Building partnership!

Images

Building partnership!
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Building partnership!

Images

Building partnership!
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Communication

Content

Do the Applicants have any obligations regarding the communication of the project?

Applicants in the application phase are not obliged to follow any rules set in the Visibility Guide for Projects. However, when you are implementing your project and/or you have a valid ERDF subsidy contract, you must comply with those rules.

Why it is important to communicate the project?

The European Commission is committed to improve the communication of programmes and projects in order to raise the awareness of EU citizens about the where and how much is invested.

Communication is more than an obligation, though, it is also an opportunity. The success of most projects depends not only on their professional and financial efficiency, but as a third pillar, can be greatly influenced by how well they are communicated to the general public. The implementation of well-designed communication measures can provide significant benefits for the Project Partners.

What do you mean “communicate”?

Communication means publicizing the project and its results in various ways. You can do that through events, online and printed surfaces, photos and videos, promotional materials, advertisements, billboards and posters, media relations and many other tools to draw the attention to your project and the achievements.

How should I plan my communication activities?

Identify the milestones of your project, when you want to communicate and answer the following questions:

• What do you want to communicate?  (What’s your message?)

• Whom do you want to communicate it to?  (Who’s your audience?)

• What is the right time to communicate it? (When do you want to communicate it?)

• How do you want to communicate it?  (What communication tools will you use?)

Once you have the answer to these questions you have a basis for your communication activities.

How should I describe my communication plan in the Application Form?

In the Application form (AF) there are three sheets where you have to deal with communication related issues.

In the ‘Activities’ sheet you will find ‘Act2 Communication’ as a predefined activity obligatory for each project. Please write here a comprehensive, easy to understand, logically built description about the planned communication activities.

In the ‘Information and publicity’ sheet you can enter and describe the concrete outputs of the communication activities. Besides the predefined items select all other items as well which D generally concern the project as a whole. E.g.: installation of billboards, publications, etc.

In the ‘Beneficiary budget’ sheet in budget lines 5.2 and 5.4 you have to add the communication related costs.

What are the minimum requirements for my project in terms of communication?

Each partner must prepare a temporary billboard or a poster during project implementation and a permanent plaque or billboard at the end of project implementation.

Each project must organize at least one public event that is open for everyone. Preferably it is a closing conference, where project results are presented. However it can be also one of the  core activities of your project (it depends on the character of your project). All events must be announced to the JS via the programme website.

Each project must organize one press conference at the beginning of the project, and issue at least two press releases during the life of the project and submit them to the JS.

Each project partner must introduce the project on their website and place a Programme banner on their front page. The template for the banner can be downloaded from here.

Are there any other rules we must follow?

When carrying out your communication activities you must integrate the mandatory visibility elements of the programme and the European Union into your own corporate identity to show that the event/leaflet/promotional material/etc is supported by the Interreg V-A SKHU Cooperation Programme and the European Union. These elements are called ‘minimum visibility elements’.

What are the minimum visibility elements that we have to use?

In general all communication materials must contain:

  1. Interreg V-A Slovakia-Hungary Cooperation Programme logo;
  2. Reference to the European Regional Development Fund;
  3. Programme slogan: Building partnership;
  4. Reference to the Programme’s webpage (www.skhu.eu);
  5. Disclaimer that the communication material does not necessarily reflect the official position of the EU: ’The content of this …. does not necessarily represent the official position of the European Union.’

What if a promotional item is too small for all these elements?

For very small promotional items, like pens, pen-drives, lanyards, etc. displaying the Programme logo is sufficient.

Where can I find the logo and the other visibility elements?

The logo versions and visibility elements can be downloaded from the bottom of this page. Their proper use is described in the Brandbook . Please provide your graphic designer with these materials so (s)he can prepare proper materials for you.

Which language variation of the visibility elements should be used?

The language variation of the visibility elements (SK, HU, EN) used must always be in line with the language of the product or the event where they will be distributed.

What language should be used in publications?

Publications must be available at least in Slovak and Hungarian language (separately also possible). English version is recommended.

What language should we use during our events?

In general the events shall use a language that all participants can understand. If you expect visitors who might not understand the original language of the event (e.g.: a public project event) you are expected to provide interpretation for those guests of yours.

What is the language of the billboards, posters and plaques?

Language of the billboards, posters and plaques: Slovak in Slovakia, Hungarian in Hungary.

What is the difference between the billboards, posters and plaques?

The temporary billboard is a board to install during project implementation to show that there is an EU funded investment in the area. They must be used when the total eligible support to the project exceeds EUR 500 000 and/or the project consists of the financing of infrastructure and works operations.

Posters are used during project implementation for all projects that do not belong to the group mentioned before.

Permanent billboard is a board to install after project implementation to show that there have been an EU funded investment in the area. They must be used when the total eligible support to the project exceeds EUR 500 000 and/or the project consists of the financing of infrastructure and works operations.

Permanent plaques are used after project implementation for all projects that do not belong to the group mentioned before.

All partners must put up the billboards, posters and plaques who received ERDF support from the project.

Do you have template for the billboards, posters and plaques?

Yes, we do. You can download them from the bottom of this page. All billboard, poster and plaque designs must be approved by of the JS before printing and installing them.

Why isn’t there a photo in the template of the billboards, posters and plaques?

All projects are unique that should also be reflected in the billboards, posters and plaques. That is why all projects must choose photo or illustration that represents the project best. The partners are responsible to have all legal and copyright issues sorted before using the picture. The picture can also be a design plan, a drawing, or any kind of illustration that tells the most about the goals and the projects.

Why do I need to announce the project events to the JS?

The reason is twofold. On one hand the Programme is trying to help the projects to reach higher publicity for their events by providing a joint surface. Such interested people or organizations may come across your event who otherwise wouldn’t know about it. It may also serve as a basis for future cooperation. On the other hand it helps the Programme to follow the progress of the project and jointly collect the relevant information about it.

Do I need to collect the media appearances of the project?

Yes, you do. If the project had paid advertisement on any media surface you will have to submit supporting documents about it to the First Level Control as well as to the Joint Secretariat along with the beneficiary and project reports.

If you did not pay for the advertisement it is still highly recommended to collect the media appearances to prove the media coverage of the project results. These data will be used by the JS in the programme reports.

What if I want to use such communication tool that is not listed in the Visibility guide?

You are free to publicize your project as you wish. Make sure that you use all minimum visibility elements listed above and in the Visibility guide so the related costs remain eligible.