Building partnership!


Building partnership!

Global Business Communication skills workshop - 2019/02/28

  • Date: -
  • Location: Novotel Budapest Danube Hotel (H-1027 Budapest, Bem Rakpart 33-34)
  • Project acronym: EYES
  • Project registration number: SKHU/1601/4.1/103
  • Website:
  • Event organized by: HEPA Hungarian Export Promotion Agency Nonprofit Company Limited by Shares
  • Contact person: Adrienn KÖVÉR-VÁRADI
  • Phone number: +36 (20) 232 0684
  • E-mail address:
  • Language of event: English
  • Interpretation: no
  • Registration is needed: yes

Communication is at the heart of international business. Nowadays, speaking English well is not enough to succeed globally, you have to be able to communicate effectively in everyday business situations. In many cases that can mean communicating in more persuasive, structured and diplomatic ways.


09:30-10:00 Registration
10:00-11:30 SESSION I – Creating and delivering a great elevator pitch

1. Elevator pitch introduction
- What is an elevator pitch and why do we need one?

2. Preparing a great elevator pitch
- Preparing your objective statement
- Creating your elevator pitch mind map
- Presentation practice - summarise your elevator pitch mind map

3. Delivering your pitch with IMPACT
- How to use your body when pitching
- Essential vocal communication skills
- Presentation practice - your elevator pitch

11:45-12:45 SESSION II – Succeeding in Global Negotiations

4. Global Negotiations - Planning
- Anchor, Objectives, Position, Interests, Options, BATNA

5. Persuasion
- Cialdini’s 6 principles of influence

13:45-14:45 SESSION III - Intercultural skills
6. Fundamental intercultural skills when working with different cultures
- Understanding your own frame of reference
- Considerations when greeting and meeting foreign partners
- Understanding and handling cultural differences

15:00-16:00 SESSION IV
7. Cultural considerations – getting to know the other side
- Using Hofstede’s dimension scores to assess the other side
- Collectivism v Individualism
- Low Power Distance v High Power Distance

16:00-16:30 Q&A, conclusions

During all sessions, participants will be required and asked to actively take part in the discussions! By the end of the day they will get acquainted with some tools and practices that will help them to design and implement their market entry strategy, tailor-made to the product/company/business idea. All topics will be supported by examples and experience from real companies.

Attached documents

EYES Invitation.pdf
2019-02-19 12:18:52
2019-02-19 12:18:52