IG HERITAGE - Development of sales infrastructure of local products

The project aims at ameliorating the conditions for sales of local products. While the second sales project contains activities developing open air market places, the present project aims at developing the central functions of delivery and trade. The VIZA centre (the House of the Region) will be used as the information and promotion centre of the euroregion in the field of local products. The new facility will include a demonstration centre and a wine show case room. The House of the Region in Štúrovo should be considered as the heart of the cross-border local product program as its marketing centre with regional exhibitions of local products, a local market place and gastronomy events, etc. EKOKU will develop further the services provided for Small Basket local shopping community and its producers by renovating an old building in Esztergom and creating a new delivery and sensitisation centre. The ordering parties can take the local products from the delivery point where awareness raising events can also be organised. The centre will include a demonstration garden and an event garden, as well. The project itself contains the preparation and the realisation of the construction works in the two municipalities. The direct total surface of the newly built and renovated facilities will be 1979,49 m2. By these construction works, the project will complement the other Sales and the Delivery projects. These three projects will enlarge and integrate the physical infrastructure of delivery of local products within the euroregion. As a result, the selling conditions of the local producers will be improved and enlarged.

Related TAPE: Re-discovered heritage. Employment development through cross-border networking of local producers