Building partnership!


Building partnership!

Cross-Border Conscious Media Consumption

  • AcronymCBCMC
  • Call IDSKHU/1601
  • Priority AxisEnhancing cooperation of public authorities
  • Specific objective4.1 Improving the level of cross border inter-institutional cooperation and broadening cross border cooperation between citizens.
  • Registration No.SKHU/1601/4.1/317
  • Total Project budget351,995.00 €
  • Total ERDF awarded299,195.75 €
  • Project start date 1 October 2017
  • Project end date30 September 2019
  • Project statusClosed

Unfortunately, the inhabitants of the target area, especially young people, do not have factual information about those living across the border, the events happening there. Their knowledge is often at the level of stereotypes, even prejudices, which is an extremely bad practice. The objective is basically teaching young people to use the media correctly in order to become open-minded and sensible adults, who are able to assess the authenticity of the information, thus their prejudice decrease and they can be more conscious citizens of the European Union. Accordingly, the project aims to learn about the media consumption habits of the inhabitants of the cross-border region, i.e. where they get information, what and where they read, and whether they are aware of the operation of the media and the authenticity of the sources. The following outputs are developed in the course of understanding the media consumption habits of the youth living in the cross-border regions: 1) the results of media consumption and authenticity survey, 2) teaching material and educational concept for those involved in secondary and tertiary education, 3) media literacy campaign: a multi-episode programme series involving the media operating in the border region in order to learn about the neighbouring country, which presents general information of the neighbouring country. 4) open days targeted at promoting more conscious media consumption, and 5) school trainings: the educational programme is introduced as a pilot programme by the journalists involved in the project in the schools and higher educational institutions. By involving the media operating in the cross-border region, the target groups receive general information about the neighbouring country. All this is very important in forming attitudes related to the neighbouring countries, as knowledge and awareness substantially reduces prejudices and may strengthen cooperations.


Lead Beneficiary / ERDF awarded

Kölcsey Televízió Műsorszolgáltató Nonprofit Kft.

4400 Nyíregyháza, Kálmán utca 1.

164,271.00 €

Beneficiary 1 / ERDF awarded

Media Novum

Fiľakovo 98601, Farská lúka 1595/54

134,924.75 €